Duke's Barber Shop Mercantile Co. (#dbsmc) is a street wear collection based off of the slogan, "It's More Than A Haircut" and reflects to modern gentlemen's daily interests and lifestyle. My number one focus is the hair cut and making sure our customers love the way they look. We take the utmost pride in our craft and keeping the traditions of what a barber shop should be. The passion to look good and unique goes beyond what guard you use on a fade. I've always had a passion for style. What I wear depends on the mood I'm in and that confidence shows. It's also a way to reflect my barber shop, like you, our customers reflect us. With the help of graphic designer/barber, as well as my best friend Larry Glasser, we are excited to bring this concept and our way of thinking to you. I hope that the brand represents you with the passion to be different. By wearing our clothes, you show that your part of something; the DBS family, the movement, and our way of thinking. Thank You - Duke